All Merciful, All Beautiful -LOVE
Krishna is all-attractive, because it is Krishna alone who can perfectly love us with unlimited ecstatic affection for all eternity. And it is Krishna alone in whom the soul can repose its complete propensity and aspiration to love someone. Krishna is so kind; He appears in this world again and again and again, and His main purpose for coming is to attract our hearts again to His all-merciful and all-beautiful love.
Krishna performs unlimited varieties of pastimes. By hearing about them, by speaking about them, and by remembering them, the natural love within us is awakened. It is the most simple and pleasing process of spiritual enlightenment simply to hear, to chant and to remember the names and the glories of the Supreme Personality of Godhead.